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Luxury Marketing

RRP $326.99

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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.


Luxury Travel On An Economy Budget

RRP $16.99

Travelers often think of a luxury vacation as champagne and caviar dreams, but often don't have the budget to afford such luxuries. But luxury travel is not all about first class flights, swanky hotels, lavish restaurants and extravagant shopping. Shamael Khan shows you ways to travel in relative luxury and comfort by thinking out of the box and not draining your bank account. By using the advice in this book, you too can live comfortably and luxuriously during your vacation.Shamael shares his tips, tricks and advice through 12 years of business and personal travel throughout Europe, Asia, North America and the Middle East. He uses his business travel experience during tough economic times in order to develop a strategy to find the best deals and different ways to create your own personal luxury vacation.


The Lap Of Luxury

RRP $17.95

Widely praised in hardcover and now available in paperback, this comedy of contemporary Manhattan manners has all the panache of a Preston Sturges film and many of the trappings: a blue-blooded heiress, a handsome young artist, ladies who lunch and men who drink, not to mention trust funds, social climbers, and Christie's auctions galore.



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Nundoobah Books

Travel Holiday Country Retreat Accommodation
Holiday Luxury Cottage Aboriginal
Native

Nundoobah