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Luxury Marketing

RRP $326.99

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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.


The Lap Of Luxury

RRP $17.95

Widely praised in hardcover and now available in paperback, this comedy of contemporary Manhattan manners has all the panache of a Preston Sturges film and many of the trappings: a blue-blooded heiress, a handsome young artist, ladies who lunch and men who drink, not to mention trust funds, social climbers, and Christie's auctions galore.


You Can't Afford The Luxury Of A Negative Thought

RRP $15.95

A book for people with any life-threatening illness-including life.



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Nundoobah Books

Travel Holiday Country Retreat Accommodation
Holiday Luxury Cottage Aboriginal
Native

Nundoobah